Executive Summary

Camp Ignite Adult Day Camp is a transformative day-long experience designed for high-performing professionals aged 28-55 undergoing life transitions such as burnout, divorce, job loss, or financial setbacks. Drawing inspiration from traditional summer camp fun while integrating adventure activities, spiritual practices, and entrepreneurial networking, Camp Ignite offers a "Rebirth Experience" that helps participants rediscover their purpose, build meaningful connections, and reignite their path forward.

Unlike generic wellness retreats, Camp Ignite combines adrenaline-pumping adventures, healing spiritual sessions, and strategic masterminds in a single, epic day, culminating in a House music DJ set for ultimate release and celebration. Priced at a premium $750 per participant, the model ensures committed attendees and high profit margins.

The wellness tourism market is projected to reach approximately $978.14 billion in 2025, while the global wellness retreats market is valued at $222.5 billion in 2025, growing at 7.4% CAGR. Adult summer camps are trending, with a 347% increase in searches, positioning Camp Ignite to capture a share of this expanding niche.

Company Description

Camp Ignite is an all-inclusive adult day camp that serves as an escape from the stresses of adult life, blending nostalgic camp activities with profound personal development. Founded on the principle of "Unplug. Unwind. Unleash," we create inclusive experiences for individuals, couples, groups of friends, bachelorette/bachelor parties, and corporate teams.

Our core offering is a 8 hour to full-day program (adaptable based on location), featuring a mix of daytime activities like yoga, rock climbing, dodgeball, arts & crafts, and pool relaxation, alongside transformative elements such as breath work, mastermind sessions, and adventure challenges. Evenings (for extended days) include socials with costume themes, live bands, campfires, foam parties, and DJ sets. We emphasize community building, avoiding work talk to foster genuine connections.

Locations: Initial rollout in Kansas City and expansion into New York, California, and Texas, leveraging existing camp venues for low overhead. We partner with KC Events for corporate retreats and offer discounts for groups of 8+ (e.g., free private areas), military/veterans, and customized packages.

Mission: To provide a stress-free, fun-filled reset that helps participants play like kids, heal spiritually, and connect entrepreneurially, leaving with unforgettable memories and a renewed sense of purpose.

Industry Overview

The U.S. recreational and vacation camp market is estimated at $24.26 billion in 2025, projected to reach $30.96 billion by 2030. The broader summer camps market generates around $3 billion annually, growing at 7%. Adult-focused camps are surging in popularity, with Yelp reporting a 347% increase in searches for adult camps in 2025, driven by desires to unplug, reset, and relive nostalgic experiences with adult luxuries.

Wellness retreats, a closely aligned sector, are valued at $248.09 billion in 2025, part of the $6.3 trillion global wellness economy. Corporate wellness alone is $53 billion, highlighting demand for team-building resets.

Target Market

• Primary Audience: Professionals and entrepreneurs (ages 28-55) in mid-to-high income brackets ($100,000+ annually) facing life crises like burnout or transitions. Conservative estimate: Over 2.5 million in major U.S. metros.

• Secondary Segments: Groups of friends, bachelorette/bachelor parties, and corporate teams seeking bonding experiences. They value all-inclusive pricing, no hidden costs, and customizable activities.

• Market Needs: Current solutions (career coaches, therapists, generic retreats) fall short on holistic reset. High-performers seek adventure for confidence, spirituality for healing, and networking for opportunities—all in one day.

• Growth Drivers: Post-pandemic emphasis on mental health, remote work isolation, and rising burnout rates. Adult camps average $800 for weekends, but day formats offer accessibility.

Organization and Management

CEO & Founder Josh Kliethermes brings 14 years of corporate leadership experience in business operations, strategic growth, and team development. He is a successful entrepreneur with ventures spanning real estate, multiple online and e-commerce brands, and AtlasAI, an artificial intelligence company. In addition, Josh is a recognized leader in the DJ and spiritual communities, curating large-scale events and guiding transformative wellness practices. This unique blend of corporate expertise, entrepreneurial success, and community leadership positions him to scale Camp Ignite into a sustainable, high-impact brand.

Managing Partner Eric Hampton contributes over a decade in private equity and technology consulting, with $9B+ in executed transactions and deep expertise in finance and operations.

Founding Partner Jacob McLaughlin brings over a decade of camp leadership and program development experience with organizations such as Camp Fire and Alphapointe, one of the largest U.S. nonprofit employers of people with vision loss and a leading provider of rehabilitation services. He offers hands-on expertise in recreational program design, counseling, and youth/adult engagement, strengthening the team’s blend of corporate, financial, and experiential knowledge to scale Camp Ignite.

Our team comprises experienced professionals who've lived through personal renewals:

Adventure Facilitators: Experts with global expedition experience for safe, confidence-building activities.

Spiritual Guides: Trained in meditation, breath work, and trauma release.

Business Mentors: Serial entrepreneurs for mastermind sessions.

DJ Partners: Specialists in transformational music.

Events Team: In partnership with KC Event Company for seamless execution, including on-site security and EMTs.

Note: We prioritize diversity and inclusivity, ensuring all ages and backgrounds feel welcome.

Heartland Strong

Kansas City is the ideal home for Camp Ignite because it embodies the heartland spirit of resilience, community, and renewal — values at the core of our mission. The city offers affordable venues, a thriving entrepreneurial and wellness ecosystem, and a central location that makes it accessible to professionals nationwide. By launching in Kansas City, we can ignite a movement from the heart of America outward, proving that transformative innovation doesn’t just happen on the coasts — it starts in the heartland.